Archive for December, 2010

Importance of Interiors in Restaurant Business

December 30th, 2010


If you are opening a new restaurant, owning an existing restaurant, or just came up with a restaurant business plan. You should give stress on looks of your restaurant business setup. Exterior and interiors both are important aspects, but your customers will spend more of their time inside your restaurant, so interior designing consideration is more important.

Look and feel is a pleasing factor, in hospitality it is one of the most important factor. It can have positive effects on your restaurant business and provides proper returns of money invested in interior designing. Excellently designed interior of your restaurants provides a soothing and comfortable dining experience to your customers.

It is true that walls, furniture, utensils, textures and colours, employee dresses, paintings, lightings, and carpets, everything is representing your restaurant. Together they make the visual impact of your restaurant. Its not yet over, very soon your design will become your brand identity. We can easily notice a single theme accepted by all key players of Restaurant and Caf? Industry. Take example of McDonalds, or Caf? Coffee Day, you will find a common there in every outlets of these restaurant chains. This common theme is in fact a part of their brand identity promotion.

This visual impact is the first appearance of your service offerings to your customer. Your interior designing theme will decide your customer’s mood, that mood will decide their selection of cuisine presented in your menu. It is not easy to decide about interiors of your restaurant. You need to take help of experts in this field to maximize the benefits of your investment.

There are several Restaurant and Caf? consultants providing interior designing services. Even there are several interior designers expert in hospitality interior designing services. They know how to create an effect through interiors using different arrangements, perfect placements of furniture, attractive lighting painting, and perfect blend of colours and textures.

The Next Idea is a pioneer is providing interior designing services to its numerous clients in hospitality industry. Next Idea experts have several years of experience of developing restaurants and creating perfect ambience for future customers of its restaurants and caf? business clients.

By: Robert Ancills

About the Author:
Fore More Information: http://www.thenextidea.net



Want To Start Your Own Restaurant? Here’s How To Do It

December 30th, 2010


Owning your restaurant can be very rewarding, fun, and profitable. However, it can also be the exact opposite – disappointing, grueling, and costly. In order to give yourself the best chance of succeeding, you need to start your own restaurant the right way. To do that you need to make sure you have enough money and you also need to have a thorough business plan.

The first thing you need to do once you decide you definitely want to start your own restaurant is to find a mentor. You want a mentor who owns one or more restaurants that have been successful for quite some time. This mentor should be willing to help you. That way your mentor can help you put together your business plan and will also be able to help you know how much money you’re going to need to make a successful go of it with your restaurant.

Usually it takes an average of about one hundred thousand dollars to three hundred thousand dollars just to get your restaurant off the ground and running, and if it’s a smaller type of restaurant or eatery such as fish and chips shop then it would probably costs around fifty thousand to start running. That includes everything from acquiring the proper licenses all the way to buying the china and silverware for eating. But beyond that initial cost you also have to plan to lose money (or perhaps barely break even) for the first two or three years. Sure, sometimes a restaurant hits it big right away but usually a restaurant doesn’t start to turn a profit until two to three years have passed.

In order to help yourself be as successful as possible, you should make a very detailed business plan. This plan needs to include everything from how you plan to run your business to how you plan to make money and attract customers. Your mentor should be able to give you a lot of help with making a business plan. Again, you want it to be very specific and include everything right down to what food you want to serve and how you want to serve it. Basically anything and everything should be in your business plan. Then when you have it all finished your mentor should approve it or suggest changes that need to be made.

If you are looking to start your own restaurant then you don’t want to do it on your own. You want to find a mentor – someone who has been very successful in the restaurant business – who will help you get everything started and then continue to help you for a couple more years. This mentor should be someone you get along well with and someone who is more than willing to help you every step along the way. Once you have your mentor in place, then you can go ahead and make a detailed business plan and you can also figure out how much money it will cost you to start the restaurant and then keep the restaurant going for a couple years. With a mentor and a good plan in place, you should be able to make your restaurant rewarding, fun, and profitable.

By: Jeff Pierre

About the Author:
Discover the secret elements in a restaurant business plan that banks, grant issuers, and other investors look for to give you the money you need. Learn from a real restaurants owner Jeff Pierre on how to start and run a successful restaurant. Go to http://www.RestaurantSuccessGuide.com for more tips and strategies on your very own restaurant.



Advertising Is Not Marketing – Restaurants Confuse The Terms

December 29th, 2010


Restaurateurs come from many backgrounds. Most never had formal training or experience with marketing. Commonly I see the term advertising used interchangeably with the word marketing.

Advertising is just a small part of marketing.

One of the key errors I made in the early years of operating restaurants was that I thought media advertising was the way to get new business and keep old customers. I followed what I saw the competition doing. Newspapers, magazines and other publications were full of restaurant ads. I just thought you had to do that!

When sales weren’t growing as fast as planned, my old business skills reverted to basic marketing techniques to build a plan. We needed to find out why customers were coming in our doors for the first time.

We found that very few were motivated by ads. Most came because of a referral from a neighbor, friend or family. Even more surprising was the extremely high cost to acquire new business through traditional advertising. One new customer may cost as much as $75 to obtain! We might as well have sent a $75 check to random people just to try our restaurant! Not very smart.

By applying techniques of basic marketing we determined;

Who our potential customers were.

Methods to communicate directly with them.

What motivated them to act.

What made them want to return.

It sounds like heavy business school stuff and typical “consultant” drivel you read every day. Really it was simple, just ask! Managers, owners and servers need to communicate with new customers as they come in the door. First time visitors like the interaction and are very candid about why they are there. You can create a little form used by employees to fill out after visiting with guests. Record their responses to the questions above. After a few days a pattern will emerge.

There are many aspects and components to the marketing function. The Restaurant Ebook details exactly how to go about creating a marketing plan and executing each step. The size of your operation is insignificant. A small coffee bar and a 300 seat theme restaurant must do the same thing to keep growing and maintaining a customer base.

Rarely is advertising successful economically for the independent restaurateur. Advertising cannot produce the results a well thought out marketing plan can produce, usually for less than the cost of traditional ad media. In one chapter of The Restaurant Ebook there are over 100 ways to market your restaurant. Included in this restaurant guide are forms and checklists to solve your marketing problems.

Don’t let your restaurant dreams end up on the chopping block because of marketing mistakes.

By: Larry Edger

About the Author:
Larry Edger is the author of The Restaurant Ebook. Complete details on the subjects above are available at http://www.therestaurantebook.com along with many more resources for restaurant owners.