Archive for December, 2010

Business Partners: How You Can Have One (Despite Everyone Telling You Not to)

December 27th, 2010


On my last restaurant update, I had a potential take-out only style location that we were bidding on. Turns out, we let the place go, and looking back, I don’t regret it one bit. The leading motivation? My business partner.

If she wasn’t there, I probably would have made a huge mistake. Letting excitement and imagination lead you in the decision making process is completely wrong. The fact is, I wasn’t ready. I didn’t have a full business plan, finances in place, or positive numbers showing on my spreadsheets, yet I was going for it anyway. This leads me to this post: why it is actually OK to have a business partner and factors you should consider when looking for one.

About 99% of people will tell you to stay far, far away from taking on a business partner. The horror stories of divorce-like settlements and families torn apart by relationships gone sour have tainted the mere thought of having someone there to put your business decisions in check. For a while, I refused the idea myself, wanting desperately to keep my friendships and family intact.

That has all changed now, and here is why:
Choose someone you have worked with before. If you have been in a work environment with this person (whether as boss/employee or co-workers) you might have a good idea of how they function at work. You know their ethic, goals, and you especially know if they are out to simply screw you in the long run. NEVER choose a personal relationship for a business partnership. Just because you have fun when you’re out Saturday night, doesn’t mean you’re both capable of running a business together. My BP and I were boss and employee originally, and as the years progressed, we became friends. Pick out ways that you can compliment each other professionally. The best way for me to describe this is to explain my situation. My BP has two young kids and a very limited schedule, however, she is exceptionally creative and has a real knack for food pairings. In business, she’s not entirely familiar with food costing and spreadsheets or the tedious business tasks. I, on the other hand, do not have a family, and plenty of time to devote to the day to day. While I can be creative, she definitely has me beat, and my knowledge, experience, and education in creating business plans and spreadsheets keeps us on top of those mundane, yet important, details. In summary, our strengths and weaknesses compliment each other, filling in the blanks and eliminating the fight for the “fun” part of the job. Discover a common goal. Sure, everyone wants to make money; why else do we work? But if you both go into this for opposite reasons, you are most certainly asking for a fall out. Fortunately, my BP and I have a common goal. We want to do something with our lives, and have it be fun! If we make money, then that’s a plus. If we write books and build an empire, that’s an even bigger plus. All in all, we have a similar mindset for the future of this venture, making it easier to work together. Know what you are getting into. All businesses are incredibly time consuming. The restaurant business is especially taxing, with long hours, weekend time, and forsaken holidays. Fortunately, when my BP and I first worked together, it was at a restaurant, so we get the long hours, crazy customers, and multitude of stressful situations that come out of this type of business. Expecting it going in, makes it easier for us in the long run. Imagine the surprise when you realize you are in for more than you bargained for… a recipe for disaster. Plan it all out. You don’t have to call in the lawyers from day 1 to make sure you are safe if your partnership crumbles. Communicate and get all of your thoughts down on paper about who does what, when, how often, and for what purpose. Make it legal if you must, but avoid getting into that, if you can. It puts the guard up between you from the beginning. Just like all of your other personal relationships, communicate and be clear of both of your roles from the get go.

In conclusion, a business partner is not as bad as people say. If you do your homework, communicate clearly, and lay out a clear plan, your partnership can be free of stress and complication.

© 2010 Olivia Saez, 38 Miles from Manhattan

By: Olivia Saez

About the Author:
About Olivia Saez
Olivia Saez opened her first restaurant, Strawberry Island, at age 8, serving one thing: Eggs and bacon, with a side of buttered white toast. Since then her repertoire has expanded, and so has her experience, working in the restaurant business since 2001.

Studying restaurant management at the French Culinary Institute, Olivia knew she wanted to open her own restaurant. Not quite interested in the rush of New York City, Olivia’s plans are in place near the small town of Mendham, NJ, about 38 miles from Manhattan.

Read about Olivia’s adventures opening the restaurant on her blog! http://www.38milesfrommanhattan.com



Restaurant Marketing Plan – Simple Ideas You Can Do Now

December 27th, 2010


The restaurant business is one of the most competitive on the planet. There are so many great restaurants with fantastic service and food that are languishing, and on the verge of closing because they don’t know how to effectively market their business. The smart owners and managers understand that they need to seek out restaurant marketing ideas to avoid the fate of their less informed competitors.

Marketing a restaurant isn’t that complicated once you understand some basic concepts that will work well for just about any eating establishment. It seems that a lot of owners and managers get so caught up in the day-to-day management, that they forget about the importance of implementing a simple marketing strategy.

Without some type of marketing, a restaurant will die a quick death. So, most management invest money into a Yellow Page ad and maybe some coupon mailers. They mistakenly believe that this will be enough to keep a steady flow of customer coming in the door. But, what happens when they don’t come?

Often there is much hand ringing and waiting around for things to get better. This is a passive approach that can put a restaurant in danger of being overlooked by potential patrons. It’s much better to be proactive and come up with, at least, a basic plan of action.

There are several good restaurant marketing books that give the best recommendation of marketing strategies in restaurant management. Here are some of the ideas you could easily implement:

Email Newsletter

Collect the names, email and birthday of your customers and get them onto an email list. From there, you can send them updates on special menu items, special events you’re holding, give them a free meal on their birthday, share interesting information about yourself and your staff, etc.

Special Event Days

People enjoy getting out of the house to go to a special event that promises to be fun and enjoyable. To get more customers coming in on your slow days and nights, you can hold some sort of special event. You can use a holiday, or make up any type of reason for the event. Your event could feature, comedy, music, magic, a day for moms, dads or kids, etc.

Contest

Put a fishbowl in the front area and have a big sign that let’s customers know that they can win a free meal, special food item or t-shirt if they put a contest card, or business card, into the bowl. Hold a weekly drawing and announce the winner via email, and by posting a notice in the restaurant.

By: A. J. Freeman

About the Author:
Coming up with a great marketing plan for your restaurant is a lot easier when you have all of the tools you need at your fingertips. Check out a sample business plan, marketing ideas and more. Go here now: http://restaurantmarketingguide.blogspot.com



Two Ways to Make Your Restaurant Start-Up Profitable

December 27th, 2010


No one goes into business just to see it fail, more so if it is a restaurant business. If you have just started up or are planning to start up a restaurant business, you have to get your business plan polished to make sure that your profits will be rolling within a few months after you have opened your establishment.

To make your restaurant a success, you have to make sure that the food you serve tastes great and is made of high-quality ingredients, that the service you provide is impeccable, and that the ambiance of your establishment is warm and inviting. But the formula for a successful dining establishment does not end there. You need to have a good marketing strategy going on for your dining establishment. Also, you need to have a clear idea of how your sales should compare with your expenditures months down the road.

Marketing Your Restaurant Business

No matter how good your dishes are or how superb your brand of service is, you will not make any profit if no one knows about your restaurant. Thus, you need to get the word out that your dining establishment exists, preferably before your opening date.

How do you get the word out about your business? There are many strategies that you can explore to market your establishment, but word-of-mouth is still the best. Word-of-mouth advertising is a classic because many people still would rather believe the word of a friend of a friend. Other strategies you can use include building a website or posting an advert in your local paper.

Regardless of the strategies you use, the important thing is that you get the word out about your dining establishment and that the word should be good. If people are talking about your restaurant, they will go and try you out.

Having a Clear Forecast of Your Restaurant Business

Another thing that you need to do to ensure the profitability of your business is to have a clear sight of how much you are earning per meal you sell. It is suggested that you do your computations per meal instead of adding up your gross monthly sales because unit sales are easier to count. You should have an idea of how much sales you can make based on the number of tables that you have, on the approximate number of customers you can have on a Friday night or at any peak time that your restaurant is full, on the number of drinks and desserts that can go with a meal, and other such factors.

You also need to be concerned with how much you are spending per meal that you serve. Naturally, you would deduct from this amount the fixed costs of running your business, such as employee salaries, rents, power bills, gas bills and other fixed costs. Being constantly aware of such things will help you gain more profitability from your business in the long run.

Of course, these forecasts are never to be considered as iron-clad. A lot of factors that can affect your restaurant business can change, such as the price of ingredients, manpower costs and other such things. It is a good thing to have a solid business plan for your restaurant business, but make it a point to be flexible enough to make room for possible changes.

By: Luke Wildman

About the Author:
Running a restaurant business is a challenge. With a little help and a few sound ideas, you can get your restaurants Leads business raking in a healthy profit. Discover how you can do that by visiting http://www.yorkshirefoodguide.co.uk