Archive for January, 2011

Market Research For Your New Restaurant Business

January 28th, 2011


There are five critical types of research you need to do in order to launch a successful food service business whether it is a tiny coffee shop; or a huge multi-level sports bar or anything in between.

If you can answer these questions satisfactorily with the information you uncover then you can proceed without worry to the next phase of your business plan but if you leave anything out or you don’t get the answers you are looking for then keep going at your own considerable risk.

The five kinds of research are location, demographics, financial, legal and concept.

Location Research

What to get: the number of people who live in the area from where you draw your business. If you live in a smaller town, probably the whole town population is fine. If you live in a big city, then try to get the number just of the neighborhoods from which your customers will come- obviously if you live in Los Angeles, there won’t be 8 million people stopping by your coffee shop!

Where to get it: Try online first, either the city chamber of commerce, local government website, or a general search with the town name and the word ‘population’ in the search field.

Demographics Research

What to get: This is information about what kinds of people live in your area. This includes such facts as income level breakdowns, ethic groupings, age group breakdowns, and other useful information that relates to who your customer base will be. If you want to open a fine dining style business, you can use demographics to see how many people there are with incomes over a certain amount who will be most likely to be your core customers.

Where to get it: US Census data has demographic information, usually the local government has such information as well, such as the chamber of commerce or a city government office.

Financial Research

What to get: The essential information you are looking for here is what things cost in your area. First, speak to some of the major food supply vendors to get your cost of goods sold figured out. Then, talk to the equipment suppliers and figure out what outfitting the inside of the kitchen is going to cost. Check out the prices on the kinds of decorations you are planning and speak with some tenant improvement contractors if you are planning to make changes to the inside of your building.

Of course you have to scope out the price per square foot of the type of location you are looking to lease and you will want to know the going rates for employees as well as the added cost of insurance and payroll. It sounds like a lot, and it is, but the good news is you can do most of it online or over the phone and the price of not having this information is much higher than the cost of getting it right.

Legal Research

What to get: There are lots of legal issues that relate to opening your own business, particularly in food service. You need to find out what permits and licenses you need for starters. You also need to make sure your location is up to code and compliant with the laws aimed at providing access for the disabled. Additionally, you need insurance and you will most likely want to form a corporation or LLC to protect your assets from anything that might happen at the business.

Concept Research

What to get: This is the proof that the thing you actually want to do is going to find an audience. Most owners take it as a foregone conclusion they have a good idea or else they have surveyed only their closest friends and family but in reality to minimize your risk of flopping you need to make sure that there really is demand for the business you are opening. Take the time to survey people you don’t know from the area you are actually going to be opening and get their opinion on what would make a good addition to the community. When you ask them, ask what they think would be good not if they would go to whatever you are opening since that is a leading question and your answers may not be genuine.

Nothing is perfect but if you do this research ahead of time your chances of have a truly grand opening are a lot better than if you leave everything to luck and gut feelings.

By: Matt Remuzzi

About the Author:
Check out the ultimate guide to creating a “guaranteed to get funded” restaurant business plan quickly and easily or the equally powerful guide to getting the money for starting a bar created by Matt Remuzzi, the owner of CapForge Software and a business startup consultant who has helped thousands of small business owners get their business plans started.



Tips and Traps When Buying an Existing Restaurant Business

January 27th, 2011


Buying an existing restaurant business can be a great way to get into a successful and profitable business with low risk and high rewards. But there are definitely things to watch out for when you are looking at a potential purchase, and you want to go into the process with your eyes open.

Here are ten things to take into account when buying an existing restaurant business:

1.Be sure you find out everything you can about the location. Has it been a restaurant for a long time? Does it have enough parking? Can you get a good lease (the lease shouldn’t be more than 10%, and preferably 5% or less, of the gross sales)? Is it secure? Does it meet permit requirements? One of the
biggest problems new restaurant owners face are undisclosed issues with the building or landlord, or a lease that is impossibly high.

2.Verify the current business is doing the sales the owner claims. Most independent restaurants have terrible books, and often the owner won’t disclose their tax returns, because they are underreporting their income. It is very difficult, therefore, to know exactly how much business they are doing. If you never see anyone in the place, however, and they are claiming great sales, you should be very suspicious. You should be using a restaurant specific financial projections tool to help you estimate all your startup and operations costs, such as the one available from http://www.restaurantfunds.com.

3.Make sure you understand what your actual payroll costs will be. The current operation may be profitable because the owner has his family working for free, and the employees are paid under the table. Don’t base your figures on what the current owner is doing, base it on what it is actually going to cost you to run, then see if it still makes sense.

4. Figure out where the customers are coming from, and make sure you will continue to get them and can grow the business. If the location is maxed out, or if the customer base is likely to go with the current owner because they are mostly friends of his, find that out ahead of time.

5.Be wary of owners that require all cash buyouts. If they aren’t willing to take at least a reasonable portion of the price of their business over time, it may be because they know something you don’t about your chances of success once the deal closes.

6.Get the owner to sign a fair non compete agreement. You don’t want them to open a new place right down the street from the place you just bought using the money you paid them, and then have them take all the business you thought you would be getting.

7.Find out how seasonal the business is going to be. It may look great during the summer tourist season, but turn out to be a money loser the other nine months of the year. Talk with other owners in the area, and try to get at least bank statements showing deposits going back a few years so you can see what the sales trends are going to look like for you.

8.Figure out ahead of time what kinds of terms you can get from the vendors who supply the food. This is going to make a difference in your cash flow situation, and you want to know ahead of time that you will be able to set up accounts to supply you with the materials you will need to make the business run.

9.Check the equipment for anything that will need to be refurbished or replaced in the next twelve months. You don’t want to walk into a situation where you will need to outlay a lot of cash upfront to get the place in shape. If you do find problems, use them to negotiate a better price.

10.Get everything in writing, and use an escrow service or a lawyer, or both, to review and complete the deal. You are making a big investment, and you don’t want to get taken advantage of or find out too late you bought something other than what you were expecting. The small cost of these service providers is nothing compared with the cost of a bad purchase.

Use these basic tips to make sure you aren’t getting yourself in trouble and are buying a profitable and long term cash cow with your hard earned investment.

By: Matt Remuzzi

About the Author:
The ultimate guide to creating a “guaranteed to get funded” restaurant business plan quickly and easily was created by the author, former restaurant owner and full time startup business consultant Matt Remuzzi, owner of the website CapForge.com, one of the top web hubs for information on starting a business.



Writing A Winning Restaurant Business Plan

January 27th, 2011


When it comes to writing a quality restaurant business plan it is important to be prepared and to do plenty of research before sitting down to write the business plan.

The more information you can gather about the proposed business the better position you will be in when it is time to actually create that restaurant business plan.

While there are certain elements, like a balance sheet, income statement and cash flow analysis, that will be part of any business plan, the restaurant industry presents its own unique set of challenges, and that means that the restaurant business plan will likely contain a number of elements not included in other kinds of business plans.

==The Number Of Excellent Resources==

There are a number of excellent resources available to make the process of creating and planning a restaurant business plan at least a little bit easier.

For instance, the many business planning guides, business books and business publications available at the local and online bookstore can contain a wealth of information on how to create a restaurant business plan that will get the attention, and the money, that is needed to get the new business up and running.

==Using The Internet For Advice==

In addition to these offline sources, there are a number of excellent restaurant business plan examples available on the internet. The internet is a great source of information on all kinds of business topics, including how to write a restaurant business plan and get a new restaurant off the ground.

In addition, there are a number of excellent web sites that provide a great deal of information on creating a business plan, along with some excellent sample restaurant business plans that can be easily changed and customized.

==Software Packages On The Internet==

In addition to these sources of restaurant business plan there are a number of software packages on the market specifically designed to allow business owners to write a quality restaurant business plan.

Some of these software packages are geared toward the needs of general business owners, while others are geared specifically to those in specific industries.

It is important to shop around carefully and to determine which type of package will best help you write the restaurant business plan you need to be successful.

==The Reward Once You Have Completed Your Business Plan==

Writing a quality restaurant business plan is not always an easy process, but the rewards of creating a restaurant business plan can be very great.

After all, a quality restaurant business plan is the key to getting the financing the new restaurant will need to hire chefs, order the best meats and produce and decorate the restaurant to your exacting specifications.

By: Shaunta Pleasant

About the Author:
Shaunta Pleasant is a professional web writer and editor on business plan topics. Visit my site to learn more about writing a business plan at http://www.business-plan-made-easy.com/restaurant-business-plan.htm